About Dubai It
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, launched the “Dubai-it” initiative to highlight Dubai’s exceptional journey of progress and its development model built on action, dedication, and transforming the grandest ambitions into tangible achievements in record time.
The initiative aims to instill in generations the spirit of Dubai — a spirit built on connecting big dreams to concrete actions and turning them into real accomplishments.
Today, Dubai has become a verb — “to Dubai-it” — symbolizing the achievement of something extraordinary in record time, and the transformation of bold ideas into reality, just as the city itself transformed from desert to a global hub in a remarkably short span.
The initiative engages individuals and all institutions to shine a spotlight on progress and achievements accomplished in record time, showcasing Dubai’s spirit in driving transformation through the contributions and accomplishments of its people.