What is Dubai-it?
Dubai-it is a Verb! To Dubai-it is to achieve something extraordinary with excellence in record time. It’s about turning big ideas into reality, just like Dubai’s incredible transformation from desert to global city in a short span.
The “Dubai-it” initiative offers everyone the opportunity to participate through initiatives and contributions that reflect the initiative ’s spirit — achieving extraordinary transformation and delivering accomplishments at record speed. Participation is open through the hashtag #Dubai_it.
The initiative invites all individuals, government entities, the private sector, academic institutions, media organizations, and start-ups to contribute by showcasing
Institutions can share their own transformation stories that embody the spirit of “Dubai-it” by highlighting exceptional achievements through “before and after” content documenting their progress.
The media plays a pivotal role in narrating Dubai’s story of transformation and progress, producing content that highlights major achievements and the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum.
The initiative aims to instill values of diligence and hard work in students, encouraging them to achieve results grounded in action through exhibitions, competitions, and lessons that foster a culture of achievement.
The initiative celebrates entrepreneurial success stories, from modest beginnings to global recognition, and encourages designing products inspired by the initiative’s identity.